Top AI Sales Tools: Drive Sales and Increase ROI in 2024

Remember when sales were all about cold calls and gut feelings? Now, Artificial Intelligence (AI) is the game-changer, and AI sales tools are revamping how we sell.

Today, we’ll talk about the evolution of sales, why artificial intelligence is causing such a stir, and which AI Sales Tools are going to benefit you the most. 

You’re probably wondering: “Can these tools really boost my sales?” The answer is a resounding yes! 

We’ve researched and tested all of the products featured in this article and can attest that if used properly, they will absolutely help you drive sales in 2024.  

NOTE:  This is our BEST OF, meaning we are highlighting our top picks for AI-powered tools for every area of your sales process. If you are looking for a more detailed breakdown into any of these areas, check out our individual articles on these topics! (linked below).

Top AI Sales Tools: Our Picks

• SalesFlare: Best AI CRM Suite (see full article)
• Apollo.io: Best AI Lead Generation (see full article)
• HoppyCopy: Best AI Email Writer (see full article)
• Jasper: Best AI Copy Generator (see full article)
• Fireflies.ai: Best AI Sales Assistant (see full article)
• ChatSpot: Best AI Chatbot (see full article)
• AdCreative.AI: Best AI Ad Creator
• FreshDesk: Best AI Customer Service Solution

Best of AI Sales Tools in 2024

AI is revolutionizing sales, and we’ve made it easy for you to choose the best AI sales software to help you elevate your business. Let’s explore some of the top AI sales tools that are making waves in 2024.

Salesflare: Best CRM Suite

Salesflare is a customer relationship management (CRM) application tailored for small-to-midsize businesses (SMBs). It’s designed to simplify the CRM experience, especially for those who find data entry tedious.

One of its standout features is its ability to integrate seamlessly with email systems, reducing the need for manual data entry. By scanning emails, especially signatures, Salesflare can automatically populate contact information, making lead addition more efficient.

Key Features/Benefits:

• Email Integration: Salesflare‘s sign-up process starts with email integration, allowing users to sync their Google Gmail, Microsoft Outlook, or Microsoft Office 365 accounts. This ensures that contacts and conversations from your email are readily available in the CRM.
• Visual Overview: The CRM provides a visual overview of contacts, tasks, accounts, opportunities, and more, making it easier for users to navigate and manage their sales processes.
• Automatic Data Input: Salesflare reduces manual data entry by automatically suggesting contacts and gathering data for them. This is especially useful for businesses that want to focus more on sales strategies rather than administrative tasks.
• Task Management: The CRM offers a comprehensive task view, allowing users to filter tasks by the due date, view upcoming tasks, and manage completed tasks.

Cons/Drawbacks:

• Contact Addition: Some users have found the way contacts are added to be a bit confusing. While Salesflare does automate a lot of the data input, there are instances where manual addition is required.
• Lack of Landing Page: Unlike some other CRMs, Salesflare doesn’t have a traditional landing page that provides an all-encompassing view of daily tasks and dashboards.

Pricing:

• Growth Plan: $29 / monthly 
• Pro Plan: $49 / monthly 
• Enterprise Plan: $99 / monthly

Apollo.io: Best for Lead Generation

Apollo.io stands out as a comprehensive Sales Intelligence and Engagement Platform tailored for businesses aiming to supercharge their sales processes. With a focus on enhancing customer engagement and streamlining online interactions, Apollo.io offers a unique blend of features that cater to modern business needs. 

From its vast database of over 265M+ contacts to its AI-driven sales engagement tools, Apollo.io gives deep insights into your prospects, helping to predict their behavior and increase conversions.

Key Features/Benefits:

• Vast Database: Access to over 265M+ contacts, making it one of the largest prospect databases on the market.
• AI-Powered Engagement: Utilize AI-driven tools to craft hyper-personalized emails and follow-ups, ensuring more effective communication with prospects.
• Sales Intelligence: Gain deeper insights into potential leads, prioritize high-value leads, and make informed decisions.
• Seamless Integration: Apollo.io can be integrated with various platforms, ensuring a smooth workflow for team collaboration.
• Data Enrichment: Automatically sync and enrich CRM data, ensuring up-to-date and actionable information.

Cons/Drawbacks:

• Learning Curve: Some users might find the plethora of features a bit overwhelming initially.
• Pricing: While Apollo.io offers a robust set of features, it might be on the pricier side for smaller businesses or startups.

Pricing:

• Free: Limited access to features
• Basic: $49 / month
• Professional: $79 / month
• Organization: $99 / month

HoppyCopy: Best AI Email Writer

HoppyCopy is an AI-powered email marketing copywriting platform designed specifically for email sales/marketers. Unlike many AI tools that attempt to cater to a broad audience, HoppyCopy‘s AI is trained exclusively for email sales/marketing copy, ensuring more targeted and effective content.

Key Features/Benefits:

• Specialized AI Training: Unlike general AI tools, HoppyCopy is trained specifically for email sales/marketing copy.
• Ease of Use: Users have praised its user-friendly interface and the simplicity of generating content with just a few prompts.
• Spam Check Feature: Ensures that the generated email content is spam-free, enhancing deliverability rates.
• Emoji Integration: Allows for the creative formatting of emails and message copies using emojis.
• Device Compatibility: Being a web-based solution, HoppyCopy can be accessed on any device, from phones to PCs.

Cons/Drawbacks:

• Feature Limitations: Some users have expressed the need for a feature that allows saving a copy after it’s generated directly from the platform.
• Pricing Concerns: While HoppyCopy offers a unique set of features, there are other products in the market with similar features that might be more competitively priced.

Pricing:

• Starter: $23 / month
• Pro: $39 / month
• Pro+: $79 / month

Jasper: Best AI Copy Generator

Jasper AI, formerly known as Jarvis, is a cutting-edge artificial intelligence writing assistant designed to accelerate the content creation process. Whether you’re crafting blog articles, social media posts, marketing emails, or other forms of content, Jasper AI is equipped to assist. With its intuitive interface and advanced features like “Boss Mode,” users can generate content rapidly, even potentially completing an entire book in mere minutes.

Key Features/Benefits:

• Versatile Content Creation: From blog posts and social media content to emails, Jasper AI can handle a wide range of content formats.
• Tone Feature: Tailor the tone of your content to target specific personas, ensuring your message resonates with the intended audience.
• Optimization Recommendations: Jasper AI offers suggestions to enhance your content, ensuring it’s not only well-written but also optimized for your audience.
• Boss Mode: A standout feature that allows users to give commands to Jasper AI, resulting in faster content generation. This mode can even be used to write extensive content, like books, in a short span.
• Integration with Surfer SEO: This integration offers added value, especially for those looking to optimize their content for search engines.
• High-Security Standards: Jasper AI prioritizes data protection, aligning with the AICPA Trust Services Principles and undergoing periodic penetration testing.
• Diverse Templates: Access to over 50 copywriting templates in more than 25 languages.

Cons/Drawbacks:

• Learning Curve: While Jasper AI offers a user-friendly interface, understanding how the AI tool processes information might require some time for those unfamiliar with AI writing assistants.
• Price Point: Some users might find Jasper AI to be on the pricier side, especially when compared to competitors in the market.

Pricing:

• Creator: $39 / month
• Teams: $99 / month
• Business: Call for custom pricing

Fireflies.io: Best AI Assistant

Fireflies.ai is an AI-powered assistant designed to elevate the efficiency of your meetings and sales calls. Whether you’re using Zoom or Google Meet, Fireflies.ai seamlessly integrates to record your conversations. But it doesn’t stop there. It goes on to transcribe these recordings, providing you with detailed notes, summaries, and highlight reels.  It even logs this data into your CRM!

This ensures that no critical point discussed during the meeting goes unnoticed. From my experience testing assistant tools, it’s evident that Fireflies is more than just a transcription tool; it’s a comprehensive solution for meeting management.

Key Features/Benefits:

• Efficient Meeting Management: Fireflies.ai automatically joins, records, and transcribes your Zoom and Google Meet calls. Post-meeting, you receive detailed notes, summaries, and highlight reels, ensuring you never miss out on crucial details.
• Automated Data Entry: Fireflies.ai can log calls, notes, transcripts, and meetings into your CRM, letting sales representatives concentrate on the conversation.
• Easy Integration: It’s compatible with popular platforms like SalesForce, Hubspot, Slack, Trello, and Asana, making it effortless to share notes and action items with your team.
• Accurate Transcription: The voice recognition technology is commendable. It understands various accents and languages, ensuring the transcriptions are precise.
• Predictive Assistance: One standout feature is its ability to predict your needs even before you articulate them. It offers suggestions for follow-up actions, streamlining your tasks.

Cons/Drawbacks:

• Limited Accuracy: While generally accurate, there might be instances where the transcription isn’t perfect. Some manual editing might be required for absolute precision.
• Reliance on Integrations: Fireflies.ai heavily depends on its integrations with other platforms. If there’s an issue with these integrations, accessing notes or transcripts might become challenging.

Pricing:

• Free: Limited access to features
• Pro: $10 / month
• Business: $19 / month
• Enterprise: Call for custom pricing

ChatSpot (by HubSpot): Best AI Chatbot

Chatspot by HubSpot is an AI sales assistant tool designed to supercharge your sales and customer service efforts. From my hands-on testing, it’s clear that Chatspot isn’t just another AI chatbot; it’s a sophisticated sales assistant tool that integrates seamlessly with HubSpot’s CRM, allowing for personalized interactions based on customer data. Whether you’re looking to qualify leads, book meetings, or answer FAQs, Chatspot is equipped to handle it all, 24/7.

Key Features/Benefits:

• Personalized Interactions: Leveraging HubSpot’s CRM data, Chatspot can provide tailored responses to users, enhancing the user experience and increasing conversion rates.
• Lead Qualification/ Lead Scoring: It can be set up to ask qualifying questions to visitors, ensuring that only high-quality leads are passed on to your sales team.
• Task Automation: Users can ask ChatSpot to perform tasks that typically require manual data entry, research, or development. For instance, drafting an email for a specific industry or generating a report becomes as simple as making a request.
• Integration Capabilities: ChatSpot can pull information not just from the HubSpot CRM but also from other programs like DALL-E 2, Google Sheets, Google Slides, and more. This ensures that the data you receive is comprehensive and tailored to your request.
• Round-the-Clock Availability: Chatspot ensures that your business is always responsive, even outside of regular business hours.

Cons/Drawbacks:

• Complex Setup for Advanced Features: While basic setup is straightforward, utilizing its advanced features might require a steeper learning curve.
• Dependence on HubSpot Ecosystem: For businesses not already using HubSpot, migrating or integrating existing systems might pose challenges.

Pricing:

• Free Tools: Limited access to features
• Starter:  $20 / month
• Professional: $1,600 / month

AdCreative.AI: Best Sales Ad Creator

In the dynamic world of digital advertising, AdCreative.AI emerges as a beacon for sales professionals. This AI-powered tool goes beyond traditional ad creation, offering a suite of features that ensure your advertisements aren’t just seen but resonate. Through my testing, I’ve found that AdCreative.AI doesn’t just streamline the ad creation process; it elevates it, turning generic ads into powerful conversion tools tailored to your audience.

Key Benefits/Features for Sales Professionals:

• Intelligent Ad Creation: AdCreative.AI excels in generating high-quality ad copy tailored to various types of ads. It analyzes target-audience preferences, trends, and industry-specific language to craft compelling ad copy that grabs attention.
• Optimized Ad Variations: The platform generates optimized variations of ad creatives specifically tailored for different channels and formats, from social media platforms to display networks.
• Real-time Campaign Analysis: AdCreative.AI continuously analyzes real-time campaign data, adapting strategies to ensure your ads are always performing at their peak.
• Automated Image Enhancement: The platform offers automated image enhancement tools based on aesthetic principles, ensuring visually appealing ads that captivate viewers instantly.
• User-Friendly Interface: One standout feature is its intuitive interface, making it incredibly easy to use. Even without advanced graphic design skills, users can create impactful advertising campaigns.

Cons/Drawbacks:

• Learning Curve: While the platform offers a plethora of advanced features, it might take some time for users to familiarize themselves with all its capabilities.
• Subscription Costs: Depending on the features required, the subscription costs might be on the higher side for some businesses.

Pricing:

• Starter: $29 / month (10 credits)
• Premium: $59 / month (25 credits)
• Ultimate: $99 / month (50 credits)
• Scale-Up: $149 / month (100 credits)

FreshDesk (by FreshWorks): Best Customer Service Solution

FreshDesk, a product of Freshworks, is a dynamic customer service software tailored to modern sales teams. With its AI-driven features and intuitive interface, it’s designed to elevate the customer support experience, making interactions more efficient and personalized. As a salesperson, the platform offers tools that not only help in managing customer queries but also in understanding their needs, ensuring that every interaction adds value to the sales process.

Key Features/Benefits:

• Unified Workspace: Centralize all customer interactions, manage tickets, and prioritize them effectively.
• Self-Service Options: Equip customers with a scalable knowledge base and custom widgets to find answers independently, reducing the load on support teams.
• AI-Driven Automation: From ticket routing to response suggestions, FreshDesk‘s AI capabilities ensure that repetitive tasks are automated, allowing sales teams to focus on more strategic activities.
• Collaboration Tools: Collaborate seamlessly with team members, ensuring that complex queries are addressed by bringing in the right expertise.
• Proactive Insights: Leverage AI-powered analytics to gain insights into customer behavior, ticket trends, and agent performance, helping sales teams refine their strategies.
• Intuitive User Interface: FreshDesk is user-friendly, ensuring that sales teams can get started without extensive training.
• Feature-Rich: The platform offers a comprehensive set of tools that cater to various customer support needs, making it a valuable asset for sales teams.

Cons/Drawbacks:

• Merging Tickets: Some users have reported that merging tickets can be cumbersome, leading to duplication of information and excess scrolling.
• Email Thread Issues: At times, reply emails are not attached to their parent threads, creating additional threads that need merging.

Pricing:

• Free: Limited access to features
• Growth: $15 / month 
• Pro: $49 / month
• Enterprise: $79 / month 

Challenges and Considerations

While AI tools have proven their worth in sales, they’re not without challenges. Relying too heavily on them could potentially backfire. Let’s delve into some of the potential pitfalls and ethical considerations associated with these high-tech wonders.

The Pitfalls of Over-Reliance

Becoming overly dependent on AI might lead to missed opportunities for human interaction, which still holds significant value in sales. For instance, while Gartner predicts that by 2023, AI will manage more than 80% of customer relationships, there are still cases where a human touch is preferred or even necessary.

A good balance between automation and personalization can make sure we maximize efficiency without losing the authenticity that comes from human connection. But finding this equilibrium isn’t always easy—it takes thoughtful planning and ongoing adjustments based on data-driven insights.

Ethical Concerns Around Data Privacy

Data privacy remains a critical issue when using AI tools for sales purposes. With stricter regulations like the General Data Protection Regulation (GDPR) coming into effect, businesses need to be mindful of how they use customer data—breaches can result in hefty fines as well as damaged reputations.

To protect your customers’ trust—and comply with laws—you must take steps to secure all sensitive information you collect via your chosen tool(s). It’s important to be open about why particular info is being collected, and how it’ll be utilized (and who has access).

Lack Of Transparency And Bias In Algorithms

The transparency—or lack thereof—in algorithmic decision-making is another ethical consideration. AI algorithms can inadvertently perpetuate bias if not carefully monitored and managed.

A study from the National Academy of Sciences showed that a system employed to forecast criminal conduct was prejudiced against individuals of color. Similar biases could creep into sales-related algorithms, potentially influencing decisions about who gets what deals or offers.

To prevent such scenarios, it’s crucial to regularly audit your tools for any signs of bias—and take corrective action when necessary. This helps ensure fair treatment for all customers and prospects while also safeguarding your brand reputation.

Key Thought: 

AI sales tools can boost efficiency, but relying too much on them might cost us human connections that are still vital in sales. Data privacy is also a key concern with AI usage, requiring businesses to secure customer data and be transparent about its use. Lastly, it’s crucial to regularly check your tools for bias in their algorithms to maintain fairness and protect your brand.

Future of AI in Sales

AI has already made a significant impact on sales, but it’s just the beginning. We’ve barely begun to explore the potential of AI in sales.

You will definitely see more sales teams using AI sales assistant tools for sales forecasting, managing sales cycles, finding prospects, improving customer interactions, helping close deals, helping increase sales, and assisting in overall sales performance. 

Just as cars revolutionized transportation and smartphones transformed communication, AI is poised to redefine the sales reps’ processes. But how exactly will this happen?

Predictive Analytics Will Get More Accurate

We’re already seeing predictive analytics help businesses anticipate customer behavior and market trends. Predictions are sure to become more precise as time passes.

AIs will become better at understanding not just historical data but real-time inputs too. They’ll be able to take into account factors like current market conditions or recent changes in consumer sentiment when making forecasts (SalesForce).

The Rise of Virtual Selling Assistants

Sales reps often spend hours sorting through leads and drafting emails – tasks that could easily be automated by an intelligent machine to save time. That’s where virtual sales assistants come into play.

In future years, expect these smart bots to not just handle routine administrative tasks but also engage prospects in meaningful conversations (VentureBeat). So instead of cold calling hundreds of leads manually, imagine having a bot do it for you while you focus on closing deals. 

Evolving Personalization Capabilities

“One-size-fits-all” strategies don’t cut it anymore in today’s hyper-personalized world; it’s like trying to fit a square peg in a round hole. AI will help sales teams craft highly personalized outreach strategies, tailor-made for each prospect.

AI-powered tools will learn from past interactions and use this information to predict what messaging will resonate with individual leads (IBM).

Automating tasks like this helps sales reps and makes for a better customer experience because the AI response is tailored to that individual person based on previously collected data points. Using these conversational sales tools will undoubtedly improve customer service, and just watch as your sales team’s productivity sores. 

Key Thought: 

AI is changing the sales game, much like cars did for transportation and smartphones for communication. Predictive analytics will get smarter, virtual selling assistants more prevalent, personalization capabilities will evolve to be tailor-made, and AI conversations will become even more human-like.

Conclusion

The top AI sales tools of 2024 have shown us that the power to predict and track customer needs isn’t magic—it’s machine learning.

We’ve explored different areas of the sales sector and provided top picks like, SalesFlare, Apollo.io, HoppyCopy, Jasper, FireFlies.ai, ChatSpot, AdCreative, and FreshDesk discovering their unique benefits while also considering potential pitfalls like over-reliance or ethical dilemmas.

From boosting efficiency to gaining deep insights into customer needs, these tools focus on helping automate sales tasks, streamline sales operations, and improve sales. If you’re ready for a future where your ROI skyrockets and customer satisfaction soars, try some out. Most of these tools have a free trial option, so your sales reps can test out the features at no cost.  

AI software helps sales my friends! Embrace these top AI sales tools! After all, they aren’t just changing the game—they’re creating an entirely new one! 

FAQs

1. What are the top AI sales tools in 2024?

The world of AI-driven sales is evolving fast, but there are a few standouts this year. Tools like SalesFlare, Apollo.io, HoppyCopy, Jasper, FireFlies.ai, ChatSpot, AdCreative.AI, and FreshDesk have carved out impressive niches for themselves with their unique features and capabilities.

2. How does using an AI tool help my sales process?

The beauty of these platforms lies in how they automate tasks that usually eat up your time – things like prospecting or scheduling follow-ups get streamlined to let you focus on closing deals. Virtual assistants are also coming more into play as they take actionable meeting notes from calls, texts, and emails. 

The bottom line is generative AI software & deep AI software help sales on all fronts. 

3. What potential challenges should I be aware of when utilizing these platforms?

As helpful as these resources can be, they’re not without their issues; data privacy concerns need careful consideration, while over-reliance on automation could risk losing that personal touch so vital to successful selling.

4. I’m looking for more AI marketing-related tools, what are they?

If you’re interested in AI marketing tools then definitely check out our articles on Mastering AI Marketing Automation: The Ultimate Guide or The Best AI CRM Software of 2024: Optimizing Your Sales Funnel or Best AI Lead Generation Software: Boost Your Sales in 2024 or Finding the Best AI Email Writer: The Ultimate Guide and Our Top 7 Picks. 

Bonus Question: Can I trust an algorithm with my business strategy?

This one’s a bit trickier – it depends largely on what you expect from it. If used wisely alongside human insight, algorithms can give invaluable insights into market trends and customer behavior patterns but shouldn’t replace strategic decision-making altogether.