The Best AI CRM Software of 2024: Optimizing Your Sales Funnel

Uncover the best AI CRM software of 2023. Learn how it revolutionizes customer management, boosts sales, and increases customer engagement.

The corporate landscape is undergoing a transformative change, driven by Artificial Intelligence (AI) and Customer Relationship Management (CRM).  But why the sudden interest in these two buzzwords? 

CRM has been the backbone of businesses for a considerable length of time, focusing on recognizing customers’ requirements to make stronger connections with them. By identifying customer needs and behaviors, businesses can build stronger relationships with their clients.

AI’s capability to transform how we deal with information, including analyzing customer data and generating appropriate responses, renders it an exhilarating opportunity for any company seeking to automate mundane tasks.

Time-consuming tasks like keeping up with emails and customer leads that used to take hours or days, now take minutes or seconds.

Intrigued yet? Let’s explore this goldmine together because believe me when I say: This isn’t just another tech trend—it’s the future of customer relationship management!

AI-powered CRM – A Few Fun Facts:

This increasing trend towards incorporating AI into business operations isn’t just because it’s fashionable; there are tangible benefits too. By automating repetitive tasks and generating insights from vast amounts of data, companies can save time and resources while improving their understanding of customer behavior—allowing them to provide personalized service and build stronger relationships.

  • A report from Gartner Inc. predicts that by 2023, there will be more digital assistants than people living on Earth—a testament to the rapid adoption of artificial intelligence technologies across various sectors.
  • The global AI in the CRM market is projected to reach $28.5 billion by 2026, according to a report by Fortune Business Insights.
  • SuperOffice’s CRM statistics for 2023 reveal that businesses using AI-powered CRMs can increase sales by an impressive 29%.

Top AI CRM Software Tools for 2024

As we move into the future, it is essential to equip your business with superior tools. With AI integration becoming more prevalent in Customer Relationship Management (CRM) software, you’ll want to stay ahead of the curve. Let’s explore some leading options for 2024.

1. Shore

PivotPoint Recommendation

Shore’s customer management software gives you all the important information about your customers in one place. That saves you time and cuts down on paperwork. You can use and update the digital customer database on any device, at any time, no matter where you are. And Shore’s SSL encryption ensures you’ll be working with the highest level of data security.

Out of 10

Shore is a cloud-based software solution tailored for online retailers, service providers, and merchants. It offers a comprehensive suite of features that streamline customer management, online booking, email marketing, and employee management. Designed to optimize customer interactions and enhance business operations, Shore provides businesses with the tools they need to manage appointments, gather customer feedback, and boost their online visibility.

Key Features/Benefits:

  • Online Booking: Enables customers to book appointments around the clock, enhancing convenience.
  • Customer Management: Centralized customer data, allowing businesses to build and manage relationships effectively.
  • Digital Marketing: Features for email marketing to engage and retain customers.
  • Employee Management: Tools to manage and schedule staff efficiently.
  • Integration: Seamlessly integrates with other platforms and tools for a holistic business solution.


  • Integration Challenges: Some users might find it challenging to integrate Shore with their existing systems.
  • User Interface: Feedback from certain users suggests that the user interface can be improved for better navigation.


  • Basic: $42.33 / month
  • Plus: $63.55 / month
  • Premium: $116.60 / month

2. Salesflare

PivotPoint Recommendation

Salesflare’s customers use its CRM primarily to generate and follow-up leads at scale, assisted by its sales tracking and automation features. It has built-in email tracking, capabilities for sending personal emails at scale, lead scoring, social integrations, sales analytics, and an automated address book.

Out of 10

Salesflare is a customer relationship management (CRM) application tailored for small-to-midsize businesses (SMBs). It positions itself as a direct competitor to platforms like Insightly. Salesflare emphasizes its ease of integration, especially with email services like Google Gmail, Microsoft Outlook, and Microsoft Office 365. However, it has faced challenges with data importation, as noted in some reviews. The platform’s user interface is designed for simplicity, aiming to provide essential CRM functionalities without overwhelming the user.

Key Features/Benefits:

  • Email Integration: Seamless integration with popular email services.
  • Visual Overview: Provides a clear visual representation of CRM data.
  • Automatic Tracking: Tracks your inbox to easily convert any contact into an account.
  • Task Management: Efficiently manage and view tasks related to accounts and contacts.


  • Data Importation Issues: Challenges with importing CSV files and data.
  • User Interface Concerns: Some users found the UI too simplistic, lacking immediate links to related CRM entries.


  • Growth: $29 / month
  • Pro: $49 / month
  • Enterprise: $99 / month

3. Close

PivotPoint Recommendation

Close offers the best-in-class customizable call software for outbound sales reps. Get built-in VoIP and SMS, plus automation features like Power Dialer, Predictive Dialer, and Call Coaching to speed through your lead lists with ease. Send & receive emails directly in Close or your favorite email client. Intelligent follow-up reminders, bulk emailing, templates, and more.

Out of 10

Close CRM is a sales-focused CRM designed to help sales teams close more deals with less effort. It offers communication tools integrated directly into the platform, including calling, emailing, and SMS. This allows sales teams to have all their interactions in one place, streamlining the sales process and ensuring no lead is overlooked.

Key Features/Benefits:

  • Contact Management: Centralize all customer information for easy access.
  • Lead Tracking: Monitor and manage leads throughout the sales funnel.
  • Email Automation: Schedule and dispatch personalized emails to leads and customers.
  • Deal Management: Visualize the sales process and track deal progress.
  • Task Management: Organize and prioritize tasks effectively.
  • Integrations: Seamlessly integrates with email clients, calendars, and messaging apps.
  • Reporting & Analytics: Gain insights into sales performance and make informed decisions.
  • Visual Sales Pipeline: Allows for easy tracking and management of leads and deals.
  • Automated Task Reminders: Ensures no follow-ups are missed.


  • Removes the Human Component: Many companies use CRM systems to improve the customer experience, but it can minimize human-to-human interaction and replace it with machines. This can make customers feel more comfortable speaking to a person rather than an automated system.
  • Proper Employee Training and Adoption: Extensive training programs are required to ensure employees grasp the system. This can be time-consuming and drain energy.


  • Startup: $49 / month
  • Professional: $299 / month
  • Enterprise: $699 / month

4. HubSpot 

PivotPoint Recommendation

HubSpot is a CRM platform. As far as marketing goes, HubSpot has one of the best AI Email generators around. Drive revenue by connecting with leads at the right place and time across email, landing pages, forms, and more. Manage your contacts and campaigns in one place and use automation tools to scale your efficiency. Measure the success of your campaigns using powerful reporting tools.

Out of 10

HubSpot is a versatile platform that offers a suite of tools for marketing, sales, customer service, content management, operations, and commerce. Designed to cater to businesses of all sizes, HubSpot provides an intuitive dashboard that offers a real-time view of the entire sales funnel. With its integrated approach, HubSpot CRM allows businesses to manage contacts, track deals, view sales pipelines in real-time, and automate email marketing.

Key Features/Benefits:

  • Unified Platform: Combines tools for marketing, sales, customer service, and more.
  • Real-time Sales Funnel View: Offers a clear visual representation of the sales process.
  • Email Integration: Allows users to integrate their email, enabling CRM-related work directly from the inbox.
  • Templates & Sequences: Provides templates for communications and sequences for automating follow-up emails.
  • Integration Capabilities: Seamlessly integrates with over 500+ business apps including Google Workspace, Microsoft 365, Gmail, Outlook, Zapier, Salesforce, and more.


  • Contact Differentiation: HubSpot does not differentiate between leads and contacts, which might be confusing for some users.
  • Multiple Email Addresses: If contacts have multiple email addresses, they need to be manually added.


  • Professional: $450 / month
  • Enterprise: $1,200 / month

5. Keap

PivotPoint Recommendation

Keap’s features combine CRM, marketing automation, sales automation, payments, and much more in a single, integrated platform, so you can consistently convert more clients and grow your business. For growing businesses with custom needs.

Out of 10

A tool that simplifies client lifecycle management, Keap, uses automation and smart technology. It gives businesses a leg up by streamlining tasks like follow-ups and appointment scheduling.

Keap is not your typical CRM software. It offers an integrated sales and marketing CRM suite that includes contact management, email marketing, and payment capabilities. The software blurs the line between sales and marketing, providing native payments, appointment booking, and email marketing functionality built on top of a core contact and pipeline management system. 

Keap is designed to help businesses convert leads through advanced marketing campaigns and save time through workflow automation and payment integration.

Key Features/Benefits:

  • Integrated Sales and Marketing Suite: Combines contact management, email marketing, and payment capabilities.
  • Workflow Automation: Automate specific actions based on triggers or events.
  • Email Marketing: Advanced email campaign building, sending, and tracking functionality.
  • Native Payment Functionality: Track invoices, send one-click quotes, and receive payments directly.
  • Appointment Management: Schedule recurring appointments, accept bookings via shareable links, and automate meeting reminders.


  • Steep Pricing: This might be on the higher side for some small businesses.
  • Limited Contact Storage: Restrictions on the number of contacts you can store.


  • Pro: $159 / month
  • Max: $229 / month

6. Pipedrive

PivotPoint Recommendation

It’s the best sales tracking software that’s so easy to customise as we go! Having a powerful CRM tool such as Pipedrive in our arsenal has been essential to the success of our sales team. With its easy-to-use and well-designed interface, it definitely keeps us organized and on track!

Out of 10

Pipedrive is a CRM platform designed to help businesses manage leads and deals, track communication, automate repetitive tasks, and get insights into their sales processes. With a focus on visual sales pipelines, Pipedrive ensures that sales teams have a clear view of their deals and can effectively manage their sales processes. The platform offers features like deal rotting, which alerts users to idle deals, and an automation builder to streamline repetitive tasks. Additionally, Pipedrive‘s group emailing feature allows businesses to send templated bulk emails to their contacts, ensuring timely communication.

Key Features/Benefits:

  • Rotting Feature: Stay aware of idle deals and get passive alerts when a lead begins to slip away due to inactivity.
  • Deal Filters: Segment deals or find unique opportunities based on custom criteria.
  • Automation Builder: Automate repetitive tasks, saving time and improving efficiency.
  • Group Emailing: Send templated bulk emails to contacts at any stage in the sales pipeline.


  • Usage Limits: Active automations have usage limits that vary depending on the subscription plan.
  • Incomplete Contact Info: Pipedrive notifies users of missing information in contact lists before sending group emails, which may require additional time to update.


  • Essential:  $14.90 / month
  • Advanced: $27.90 / month
  • Professional: $49.90 / month
  • Power: $64.90 / month
  • Enterprise: $99 / month

7. Freshsales (by Freshworks)

PivotPoint Recommendation

It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. A powerful Sales CRM that helps you sell smarter and close deals faster

Out of 10

Freshsales is an all-in-one CRM platform designed to cater to sales, marketing, and support teams. It aims to enhance customer experiences by streamlining communications and fostering better relationships with potential and existing customers. With its integrated approach, Freshworks offers tools that help businesses market better, sell smarter, and grow faster.

Key Features/Benefits:

  • Unified Platform: Combines sales, marketing, and support functionalities.
  • AI-Powered Insights: Provides intelligent insights to drive sales and marketing strategies.
  • Effortless Customer Service: Integrated with Freshdesk and Freshchat to offer expert customer service across various channels.
  • Contact Management: Centralized customer data for easy access and management.
  • Integration Capabilities: Seamlessly integrates with other platforms and tools for a holistic business solution.


  • Complexity: Some users might find the platform overwhelming due to its extensive features.
  • Integration Challenges: While it offers various integrations, some users have reported difficulties in integrating Freshworks with their existing systems


  • Free: Limited access to features
  • Growth: $15 / month
  • Pro: $39 / month
  • Enterprise: $69 / month

8. Zoho

PivotPoint Recommendation

Zoho is a one-stop shop and has multiple product offerings for every sector of business. Everything from sales, marketing, service, finance, email, team management, HR, legal, security, IT management, BI, analytics, project management, and developer platforms. Zoho is a fully robust software suite for businesses of every size!

Out of 10

Zoho is a comprehensive platform that caters to a wide range of businesses, from start-ups to large enterprises, across various verticals such as real estate, healthcare, insurance, legal, media, restaurants, travel, banking, and more. It is designed to streamline sales, marketing, and customer support activities, bringing them together in a unified platform. With Zoho, businesses can manage their sales, marketing, and customer relations more efficiently, ensuring they make the most of every customer interaction.

Key Features/Benefits:

  • Sales Force Automation: Automate routine sales, marketing, and support functions, reducing manual data entry and speeding up processes.
  • Lead Management: Capture, score, and follow up on leads with detailed contact information.
  • Deal Management: Track deals and seize opportunities at optimal moments.
  • Contact Management: Centralize customer data for better relationship management.
  • Workflow Automation: Automate tasks and processes to enhance productivity.
  • Process Management: Ensure standards are followed while executing processes.
  • Advanced Analytics: Gain insights from across the organization to make informed decisions.
  • Mobile Accessibility: Access data on the go, ensuring sales reps can gather information about nearby customers or schedule meetings.


  • User Interface Concerns: Some users have mentioned that the interface can be a bit overwhelming, especially for those new to CRM systems.
  • Integration Challenges: While Zoho CRM offers a plethora of integrations, some users have reported difficulties when trying to integrate it with other systems or platforms.


  • Standard: $14 / monthly
  • Professional: $23 / monthly
  • Enterprise: $40 / monthly
  • Ultimate: $52 / monthly

How to Choose the Right AI CRM Software

Choosing the right AI CRM tools can be like navigating a maze. You know there’s a cheese at the end, but getting there is not always straightforward. What are your business requirements for a CRM? Let’s explore.

Know Your Goals: The importance of having clear objectives

To start with, you need to have clear goals for what you want your AI-powered CRM system to achieve. Is it better customer service? More efficient sales processes? A deeper understanding of your sales activities? Track customer behavior? Generate custom reports? Forecast revenue? Create more personalized content? Close deals? Send Emails? Make sales opportunities? Improve customer satisfaction? 

A well-defined set of goals will give direction in identifying which features are essential and those that are nice to have in an AI CRM solution. The more precise these objectives are, the easier it becomes to measure success down the line.

Determine Key Features: Highlighting essential features to consider

The best way I’ve found when considering key features is by thinking about my day-to-day tasks and seeing where automation could help streamline operations.

  • Contact Management: This feature lets businesses store contact information like names, addresses, and social media accounts in an organized manner – similar to a digital rolodex.
  • Workflow Automation: Automated actions designed to be automatically executed when certain conditions are met.
  • Sales Forecasting: With this feature, companies can predict future sales trends based on historical data using machine learning algorithms – just imagine looking into a crystal ball for your business.
  • Email Marketing Automation: Herein lies convenience; sending out personalized emails automatically based on certain triggers or schedules—say goodbye to manual emailing sessions.

Note: I’ve learned from personal experience that Salesforce’s Guide on Lead Generation is a helpful resource in understanding how these features work together to improve sales and marketing processes.

Budget Considerations

While AI CRM software offers many benefits, it comes at a cost. Hence, it’s crucial to determine your budget before you start shopping around.

  • Total Cost of Ownership: Beyond the initial purchase price, consider ongoing costs like updates, training, and support.
  • Return on Investment (ROI): Estimate the potential revenue increase or cost savings the CRM might bring. A higher initial cost might be justified if the ROI is significant.
  • Scalability: As your business grows, so might your CRM costs. Ensure you account for potential future expenses.
  • Hidden Costs: Be wary of additional fees for integrations, data storage, or premium features.
  • Free Trials & Demos: Utilize them to gauge if the software’s value aligns with its price.

By setting a clear budget and being aware of all potential costs, you can make an informed decision that ensures value for money.

Key Thought: 

Choosing the right AI CRM software is like finding your way through a maze, but knowing your goals and the key features you need can guide you. Think about manual tasks that automation could streamline, like contact management, sales forecasting, or email marketing. Also, remember to set a budget before starting to shop around.


Choosing the right AI CRM is no small task…

But once you nail down your goals and pinpoint those must-have features, it becomes a lot less daunting.

Dive into options like Keap or Salesflare, but don’t forget to check out Aircall Inc or Close. Hubspot‘s got its fans too!

Remember: Customization is critical, as well as contact management. And never underestimate the power of workflow automation! Generative AI helps with all of this. 

Your budget matters… But remember this golden nugget – investing in an effective AI CRM can be a game-changer for your customer relationships.


We’ve received many questions about AI CRM software. To assist you in finding the answers to your queries on AI capabilities, we have compiled a list of frequently asked questions and their respective solutions.

What is AI in CRM?

A common question we hear is, “What does it mean when we talk about AI in Customer Relationship Management (CRM)?” Well, simply put, artificial intelligence, or AI in CRM offers the use of machine learning algorithms and predictive analytics to enhance customer interactions. These tools can automate tasks like data entry and provide insights into customer behavior patterns that humans might miss.

Why should I consider integrating AI into my CRM system?

First off, when you integrate AI it lets your sales team focus more on building relationships instead of mundane administrative work by automating routine tasks. Second, with its ability to analyze large volumes of data quickly, it helps make sense of complex consumer behaviors and predicts future trends accurately – quite a game-changer related to customer insights.

I’m new to this; what are some top-rated AI-based CRMs for 2024?

If you’re just starting out or considering switching over from traditional methods – don’t worry. We’ve got your back. Here’s our quick rundown: Keap has been making waves because it offers exceptional marketing automation capabilities; Salesflare impresses users with intuitive features and scalability; Aircall Inc. is great for seamless telephony integration, while Close excels in email tracking for small teams. Other options to consider are Hubspot, Shore, Freshsales, and Zoho, all of which analyzes customer data efficiently. 

How do I choose the right AI CRM tool?

Picking the right AI CRM software can feel like a big task, but remember – it’s all about what you specifically need.

  • Define Your Goals: Understand your CRM objectives, be it lead conversion, customer service, or sales streamlining.
  • List Essential Features: Prioritize AI data insights, automation, and integration capabilities.
  • Set a Budget: Determine your investment limit.
  • Consider Scalability: Choose a CRM that grows with your business needs.
  • Prioritize User Experience: Opt for intuitive platforms with good training resources.
  • Check Integration: Ensure compatibility with your existing tools.
  • Ensure Security: Look for industry-standard security and data protection compliance.
  • Research the Vendor: Consider reputation and support responsiveness.
  • Test Before Buying: Use free trials or demos to get a feel.
  • Get Team Feedback: Involve daily users for practical insights.

Remember, the right CRM aligns with your needs and supports business growth. The best AI platform leverages AI-powered software solutions for service professionals in any market looking to increase sales and generate more revenue. 

We will continuously update these articles, providing businesses with the best AI solutions available. Follow us at for more.  

More Posts

Tell Us What You Think!

Table of Contents


At PivotPoint we recommend the latest in AI Software Solutions, and provide strategies and insights into Artificial Intelligence. We thoroughly analyze and review each product before giving an honest review in our blog articles. Enjoy!

*Disclosure: Certain products/services and links to products/services are affiliate links, and we may earn a commission for any purchases that you make. This will not incur additional cost to you. We mention these products and services to you because we believe in them and want to help you improve your life. We only recommend products or services that we feel deliver value to you. With full disclosure, PivotPoint LLC is a for-profit business, which means we do earn an income with this website.